Instagram For Business
Instagram has established itself as a social network platform of sharing photos. People upload photos and can follow others and comment or “love” each others photos.
Since it’s mainstream introduction, and buyout by Facebook in 2012, Instagram has been a mobile based platform. Functionality on a desktop was limited to editing your settings.
Things have changed, and Instagram introduced their new profile pages. Images are strong with this one, as pictures are featured as updates, stacked in order they were taken. In order to see more about the picture you need to click on it.
The display is impressive, as it looks clean, organized as a gallery. The profile images change while you look at them, creating a new profile background, similar to the cover photo on Facebook.
The real test will be to see how Brands adapt to the new home page. Interaction and engagement on Instagram has proven to be very strong and a large part of what makes the platform successful. Brands and companies should still update photos, share photos from customers, “love” and comment as normal. The modification will be seen in contests and user generated content promotions and highlights. This addition will not only be visually exciting, but show innovation in advertising.
